Pricing

To ensure the affordability of school goods, MART recommends that when setting prices for school goods (business-style clothing and footwear, underwear, hosiery, knapsacks, backpacks, briefcases, bags for students, children’s bags, paper and white goods (notebooks, albums, diaries and others), covers for notebooks, diaries, textbooks, stationery) the following approaches be used:

• for manufacturers – the maximum marginal profitability norm used to determine the amount of profit to be included in the manufacturer’s selling prices for school goods must not exceed the actual level of profitability of sold products that developed in 2020 for the corresponding commodity item;
• for importers, wholesale and retail trade entities – the maximum marginal importer’s markups, wholesale markups, trade markups (including wholesale markup) must not exceed 30 percent.